Gushengtang Cooperation

Executive Summary

Gushengtang Cooperation

Product Model: COMFORTABLE MASSAGE ROBOT / DY-H3

Quantity Deployed: 100 Units

This case study details the strategic partnership between Deyee Robot, a leading benchmark enterprise in the field of AI + Intelligent Healthcare Robot, and Gushengtang Chain, a leading listed Traditional Chinese Medicine (TCM) healthcare chain in China.

Through an integrated AI therapy robot solution, Deyee Robot helped Gushengtang address key challenges in large-scale wellness service expansion, including uneven therapist resource allocation, high labor costs, inconsistent service quality, and limited service diversity.

Together, both parties developed a standardized and replicable intelligent therapy service model to support nationwide and international expansion.

Customer type: TCM Healthcare Chain
Product used: AI Therapy Robot
Project result: Standardized service delivery
Location: China
Scene: TCM Healthcare

Partner Profile

Company: Gushengtang TCM Healthcare Management Group

Location: China

Profile: Founded in 2010, Gushengtang is a Hong Kong-listed healthcare enterprise (Stock Code: 02273.HK) operating through an OMO (Online-Merge-Offline) healthcare model.By the end of 2025, Gushengtang operates 101 offline clinics across 21 cities in China and Singapore, with service coverage extending to more than 340 cities.The company has over 43,000 registered TCM practitioners and has provided services to more than 24 million customer visits.Wellness therapy services represent one of the key growth drivers for increasing customer engagement and expanding store revenue.

Challenge & Opportunity

As demand for TCM wellness and preventive healthcare continues to grow, Gushengtang experienced rapid growth in therapy service demand. However, three major challenges limited further expansion:

01

Uneven allocation of therapy talent

The industry faces challenges including lengthy technician training cycles and high turnover rates. Talent shortages and rising labor costs in Tier-1 cities, combined with limited access to experienced technicians in lower-tier markets and overseas stores, have made it difficult to maintain consistent service standards across locations.

02

Low Efficiency and Rising Labor Costs

Traditional one-on-one therapy models rely heavily on human resources, resulting in high technician workloads and rising labor costs,which have reduced profitability and slowed the pace of scalable store expansion.

03

Limited differentiation of therapy offerings

Traditional manual therapy sessions typically deliver only a single service experience per visit, with limited opportunities for value-added offerings. This lack of diversified service options has weakened stores’ differentiation and competitive advantage in the market.

Opportunity

Gushengtang needed a strategic technology partner—not just an equipment provider—to build a scalable, standardized, and intelligent wellness service platform across its expanding healthcare network.

Deyee Robot Solution:AI Robotics + End-to-End Operational Support

Deyee Robot responded with a tailored, multi-level support system:

01Multifunctional Customized AI Therapy Robots

Each device integrates three or more therapy functions, replicating standardized TCM therapy techniques with AI-powered acupoint recognition and intelligent pressure adjustment. Two customized models—flagship store and community store versions—are designed to support diverse retail scenarios and create differentiated signature therapy offerings.

02Tiered Professional Training + Dedicated Technical Support

Deyee provides comprehensive training programs, including on-site technician training for equipment operation and maintenance, as well as front-desk training to help customers understand the technology and address concerns. A dedicated 7×12-hour online technical support channel ensures rapid issue resolution and smooth daily operations.

03Optimized Workforce Structure and Cost Efficiency

With minimal human assistance required, AI therapy robots can serve multiple customers efficiently through flexible scheduling, reducing repetitive technician workloads. This enables senior practitioners to focus on high-value personalized TCM treatments while significantly reducing reliance on full-time therapy staff.

04Digital Operations Management + Integrated Marketing Support

A connected chain management system consolidates store traffic data, therapy revenue, and customer profiles, enabling headquarters to optimize equipment allocation and operational decisions. Deyee also provides joint marketing materials and therapy package solutions to improve customer acquisition and retention.

05Standardized Quality Management and Service Operations

Backed by medical safety certifications, multi-layer protection systems, full equipment warranty, and on-site maintenance services, Deyee ensures reliable operations across all locations. Standardized therapy SOPs enable consistent service quality and customer experience across domestic and overseas stores.

Tangible Results & Impact

01

Improved Efficiency and Cost Optimization

After one year of collaboration, each store increased therapy service capacity by 180%, reduced therapy technician staffing requirements by 50%, and lowered related labor costs by 45%, while significantly improving technician productivity and work efficiency.

02

Revenue Growth and Enhanced Market Competitiveness

Average therapy spending per customer increased by 32%, new customer conversion rates improved by 40%, and overall therapy revenue grew by 120% year over year, establishing AI-powered therapy as a differentiated customer acquisition offering.

03

Resource Optimization and Brand Standardization

AI-enabled standardized therapy solutions addressed technician shortages in lower-tier markets and overseas locations, ensuring consistent service quality across the entire network and strengthening the Group’s premium TCM wellness brand positioning.

04

Increased Customer Acceptance and Loyalty

Through standardized service guidance and customer education, consumer acceptance of AI therapy increased from below 30% to 92%. Higher repurchase rates and referrals contributed to broader consumption across complementary services, including consultations and herbal medicine products.

05

Future Expansion Strategy

From 2026 to 2027, Deyee plans to achieve full AI therapy equipment coverage across 101 domestic stores and its Singapore branch, while jointly developing intelligent therapy demonstration centers and establishing a standardized operational model for future network expansion.

Partner Testimonial

“Becoming an exclusive partner with Deyee Robot is a critical step in developing the intelligent wellness market across Central and Eastern Europe.

Deyee combines CE-certified AI wellness robots with EU regulatory expertise, cross-border training, localized marketing and digital tools. The integrated solution addresses therapist shortages, labor costs and inconsistent service standards while creating a scalable distribution system for future multi-country expansion.”

Mr. James Kowalski, Poland

Regional Wellness Equipment Distributor

“Partnering with Deyee Robot gives us a practical path to introducing intelligent wellness services across diverse Asian markets while reducing dependence on scarce specialist staff.

CE-certified equipment, structured operator training, localized marketing resources and responsive technical support help our stores launch efficiently, maintain consistent service quality and build consumer confidence. Together, these capabilities create differentiated wellness experiences, strengthen partner retention and provide a scalable foundation for continued channel expansion.”

Ms. Mei Lin, Asia

Wellness Technology Distributor

“Working with Deyee Robot allows our network to move beyond traditional equipment sales and build a standardized intelligent wellness service model for European operators.

The combination of reliable AI wellness robots, clear operating procedures, digital management tools and cross-border support helps partners control staffing costs, improve service consistency and differentiate their offering. This integrated approach supports repeat business, stronger channel relationships and sustainable expansion into new regional markets.”

Mr. · Channel Partner, Europe

Wellness Services Network