Eastern Nature Beauty Cooperation

Executive Summary

Eastern Nature Beauty Cooperation

Product Model: COMFORTABLE MASSAGE ROBOT / DY-H3

Quantity Deployed: 80 Units

This case study highlights the strategic partnership between Deyee Robot,a leading benchmark enterprise in the field of AI + Intelligent Healthcare Robot, and Eastern Nature Beauty, a leading beauty and wellness chain in China and Southeast Asia.

Through an integrated AI wellness robotics solution, Deyee Robot helped Eastern Nature Beauty address key challenges in large-scale SPA operations, including therapist shortages, high labor costs, inconsistent service standards, and limited service differentiation.

By implementing a standardized and scalable intelligent beauty wellness system, the partnership enabled efficient operations, enhanced customer experiences, and supported global expansion of the brand.

Customer type: Beauty & Wellness Chain
Product used: AI Wellness Robot
Project result: Global wellness deployment
Location: International
Scene: Wellness

Partner Profile

Company: Eastern Nature Beauty Biotechnology Group

Location: China & Southeast Asia

Profile: Founded in 1972, Eastern Nature Beauty is a leading beauty and wellness brand with decades of experience in SPA services. By the end of 2025, the group operated more than 2,300 direct and franchised stores worldwide. Beauty SPA services represent a key business segment for customer retention and revenue growth, while expansion was challenged by therapist turnover and inconsistent service quality across locations.

Challenge & Opportunity

With growing demand for anti-aging and wellness services, SPA orders increased significantly. However, Eastern Nature Beauty identified three major operational challenges:

01

Uneven Therapist Resources

Skilled beauty therapists require long training periods and face high turnover. Major cities experience rising labor costs, while emerging and overseas markets lack experienced professionals, making service quality difficult to standardize.

02

High Labor Costs & Limited Operational Efficiency

Traditional one-on-one treatments require significant manpower. Heavy workloads and increasing labor expenses reduce profitability and slow down expansion.

03

Lack of Service Differentiation

Traditional manual treatments often provide limited service options, reducing the ability of individual stores to create unique competitive advantages.

Opportunity

Eastern Nature Beauty needed a strategic technology partner—not just an equipment provider—to build a scalable, standardized, and intelligent beauty wellness service platform supporting global expansion.

Deyee Robot Solution: AI Wellness Robotics + Full-Service Operational Support

01Customized Multifunctional AI Wellness Robot

Each unit integrates multiple body shaping and relaxation functions, replicating professional SPA techniques with AI acupoint recognition and adaptive force adjustment. Different models are designed for flagship stores and community stores, creating exclusive intelligent wellness programs.

02Professional Training & Dedicated Technical Support

Deyee Robot provides on-site training for therapists covering equipment operation and troubleshooting. Front-desk teams receive customer education guidance to improve acceptance of intelligent services. A dedicated online technical support channel is available 7 days × 12 hours for rapid issue resolution.

03Workforce Optimization & Operational Efficiency

The robots require minimal human assistance and can serve multiple customers through flexible scheduling. This reduces repetitive work for therapists, allowing senior professionals to focus on premium customized anti-aging services while reducing staffing requirements.

04Digital Management & Joint Marketing Support

A connected chain management system helps unify store traffic data, revenue performance, and customer profiles, supporting optimized equipment deployment. Deyee Robot also provides marketing materials and customized service packages to improve customer acquisition and retention.

05Standardized Quality Management & SOP Implementation

The equipment complies with wellness safety standards and includes multiple protection systems, complete warranty coverage, and cross-regional maintenance support. A unified global service SOP ensures consistent customer experiences across all locations.

Tangible Results & Future Roadmap

01

Operational Optimization

After one year of cooperation, single-store service capacity increased by 175%, beauty therapist requirements decreased by 48%, and SPA labor costs were reduced by 42%.

02

Revenue Growth & Competitive Advantage

AI wellness services increased average customer spending by 30%, improved new customer conversion by 38%, and increased beauty wellness revenue by 115% year-over-year.

03

Global Service Standardization

AI-powered standardized services helped overcome therapist shortages in emerging and overseas markets, strengthening the brand image of a technology-driven SPA leader.

04

Enhanced Customer Loyalty

Customer acceptance of AI wellness services increased from 28% to 91%, driving repeat purchases, referrals, and additional skincare and anti-aging service consumption.

05

Future Development Plan

From 2026 to 2028, Eastern Nature Beauty and Deyee Robot plan to achieve full AI equipment deployment across more than 2,300 global stores, establish AI beauty experience centers, and develop standardized operating models to support global expansion.

Partner Testimonial

“Becoming an exclusive partner with Deyee Robot is a critical step in developing the intelligent wellness market across Central and Eastern Europe.

Deyee combines CE-certified AI wellness robots with EU regulatory expertise, cross-border training, localized marketing and digital tools. The integrated solution addresses therapist shortages, labor costs and inconsistent service standards while creating a scalable distribution system for future multi-country expansion.”

Mr. James Kowalski, Poland

Regional Wellness Equipment Distributor

“Partnering with Deyee Robot gives us a practical path to introducing intelligent wellness services across diverse Asian markets while reducing dependence on scarce specialist staff.

CE-certified equipment, structured operator training, localized marketing resources and responsive technical support help our stores launch efficiently, maintain consistent service quality and build consumer confidence. Together, these capabilities create differentiated wellness experiences, strengthen partner retention and provide a scalable foundation for continued channel expansion.”

Ms. Mei Lin, Asia

Wellness Technology Distributor

“Working with Deyee Robot allows our network to move beyond traditional equipment sales and build a standardized intelligent wellness service model for European operators.

The combination of reliable AI wellness robots, clear operating procedures, digital management tools and cross-border support helps partners control staffing costs, improve service consistency and differentiate their offering. This integrated approach supports repeat business, stronger channel relationships and sustainable expansion into new regional markets.”

Mr. · Channel Partner, Europe

Wellness Services Network